
Keep folk arts alive
Support cultural learning and the next generation of artists.
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Support community learning
Help create opportunities for learning and growth.
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Cinema @ School
Educational campaign that brings meaningful films, documentaries, and cultural stories into classrooms to inspire learning beyond textbooks.
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Meri Sanskriti Meri Pehchaan Hai
This campaign focuses on reviving and celebrating the rich cultural heritage of Uttarakhand. It encourages communities to reconnect with traditional arts, music, and dance.
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Ek Uttarakhand Shashakt Uttarakhand
This empowerment campaign aims to build a strong, united, and progressive Uttarakhand. It focuses on community leadership, participation, and collaboration.
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Craft for Change
This livelihood-focused campaign empowers artisans through skill development. It blends traditional crafts with modern design opportunities.
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Jobs in Village
This campaign creates sustainable employment opportunities within villages. It focuses on local resource-based skill development. Youth are trained in trades that fit village needs.
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Digital Campaign – Know Your Culture / Folk Artist of the Month
This online initiative spreads cultural awareness using digital platforms. It shares weekly content on traditions, customs, and arts. “Folk Artist of the Month” highlights hidden local talent.
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Folk Art in Schools
This campaign brings traditional folk arts into school education. Students learn dance, music, theatre, and crafts. Folk artists conduct regular training sessions.
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My Village My Pride
This initiative motivates villagers to take pride in their surroundings and culture. It focuses on cleanliness, environment, and community unity.
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Our Cultural Stories
This campaign focuses on documenting Uttarakhand’s forgotten cultural traditions by exploring fading rituals, practices, and art forms across remote villages.
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